yellow pages print directory distribution
New advertising world: 418 pounds of yellow pages directories were dropped at my apartment complex, not picked up, and then carted away. … Read the post yellow pages print directory distribution
Yellow Pages
print yellow pages rapidly shrinking
The once lucrative yellow pages print directory business is shrinking quickly in Northern Virginia. Some simple measurements and calculations indicate that the 2010 yellowbook yellow pages listing and advertising volume has shrunk more than 33% over the past year. The shrinkage this year seems to have been designed to be less obvious than the shrinkage … Continue reading print yellow pages rapidly shrinking
desperate times for traditional Yellow Pages
Yellow Pages are now available at my local CVS just outside Washington, DC. In my apartment building, few residents bother to pick up the Yellow Pages that are dropped in the lobby. CVS seems an even less propitious place to distribute Yellow Pages. After all, a Yellow Pages book is relatively bulky. A shopper at … Continue reading desperate times for traditional Yellow Pages
small-business advertising is big
With the ongoing destruction of traditional Yellow Pages advertising and newspapers’ death spiral, small businesses need new advertising channels. U.S. businesses with less than $1 million business receipts had in 2005 total business receipts of about $2 trillion and total advertising expenditure of about $27 billion. Meeting the advertising needs of small businesses is a … Continue reading small-business advertising is big
the Internet's challenge to Yellow Pages
Those who ponder the value of thick yellow books thrown in front of their doors should recognize that the Yellow Pages have been a great business. Judge Harold Greene’s Consent Decree (1982) that broke up AT&T noted, “All parties concede that the Yellow Pages currently earn supra-competitive profits.”[1] In the divestiture of AT&T, Judge Greene … Continue reading the Internet's challenge to Yellow Pages