revenue diversification: the example of movie theaters
Movie (motion picture) theaters are not just in the business of showing movies. In the U.S. in 2007, 29% of movie theater revenue came from food and beverage sales (concession sales). Another 6% of revenue came from advertising services, rental of retail space, revenue from coin-operated games and rides, and other revenue.[1] Shares of concession … Continue reading revenue diversification: the example of movie theaters