communication: three business visions

In Sense in Communications, I distinguished among three models of communication: information transfer, story-telling, and presence. These models of communication directly relate to business visions. Information transfer is central to Google’s mission: “to organize the world’s information and make it universally accessible and useful.” Story-telling is at the heart of the television and film entertainment … Continue reading communication: three business visions

advertising and information

Back in 2001, I documented that the share of advertising spending in total economic output (GDP) and real advertising spending per person-hour of media use has been roughly constant since 1925. The development of new sensuous forms of media, such as radio and television, did not change the macroeconomics of advertising. Google (GOOG) has acquired … Continue reading advertising and information