television serves couch potatoes

Most television watching is best modeled as a two-stage decision process. First, a person decides to watch television. That means the person sits on a couch and stares vacantly at a large screen a few yards away. Then the person decides what to watch. That means choosing among current, salient video programming offerings. These two … Continue reading television serves couch potatoes

the future of mass culture

The decline of mass media doesn’t necessarily imply the decline of mass culture. Social networking services can create mass circulation without mass media. iLike, a music sharing application, acquired one million users on Facebook within a week of its introduction there. Observing that Paris Hilton was mentioned more often than Facebook, iPhone, and Google at … Continue reading the future of mass culture