ARPUR: a business performance metric for presence in communication services
The largest share of value in communications services is the value of presence. How can communication services providers measure their performance in capturing this value? Average Revenue Per User’s Relation (ARPUR) is a practical measure of presence value. ARPUR is Average Revenue Per User (ARPU) divided by some measure of user’s interaction with other users … Continue reading ARPUR: a business performance metric for presence in communication services