new-media advertising

While new media tends to be associated with delusions of an effortless, viral-promotional road to success, small, information-sector firms in the U.S. on average have relatively high advertising expenses. In 2005,  small corporations (corporations with business receipts under $1 million) and nonfarm sole proprietorships had advertising expenses amounting to 1.4% and 1.2% of business receipts, respectively.  In the information sector, the corresponding figures for small corporations and sole proprietorships were 1.9% and 3.8%.  Sole proprietorships, which are likely to be younger and more innovative than small corporations, had much higher advertising expenses.

Small, new-media businesses have much higher advertising expenses than small, traditional information businesses.  Among sole proprietorships, the information-sector subcategory “Internet publishing and broadcasting” had advertising expenses amounting to 10.0% of business receipts.  That contrasts sharply with advertising expenses of 1.1% of business receipts for “Broadcasting (except internet) and telecommunications”.

Data note: Based on 2005 IRS data on advertising expenditure reported on business tax returns.

One thought on “new-media advertising”

  1. Interesting!

    In the past, offline media was one of the major mediums to promote one’s business and brand awareness. However, with the increasing popularity of the online media and its positive results, more people are turning to online marketing techniques to build a strong business presence across the globe. There are several online marketing strategies we can use for our Internet marketing solutions, but SEO (search engine optimization) today has taken a stance much ahead of any other technique.

    SEO brings with it tremendous scope for business improvement with improved keyword positioning, improved ranking and overall increase in the ROI and cuts down on the PPC cost extensively in the long run. This is a proven marketing solution if done the right way using the right techniques based on your website requirements.

    I thought this information would be helpful for those who wish to promote their website and get great results.

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