advertising innovation in action

Here’s a Hollywood-based analysis of sign spinning:

Some of these spinners are quite good and can be fun to watch. But again, I just wonder how useful it all is. Personally, I think they should set up the sign on a stand and [hire] performers to do stuff in front of the sign.  That or women in bikinis.

That’s dead-end thinking of traditional media.

Another whole world of value lives within persons.  Forget about supply and demand.  Have more fun with what you’re doing.  Create more enjoyment for others.  The business will come.  And if it doesn’t, you haven’t wasted any time.

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Thanks for contributions to the above video:

Music by Sackcloth Fashion, courtesy of / CC BY-NC-SA 3.0

Creative Commons License
Sign Spinners by Douglas Galbi is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.

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