While televisions in public restrooms were pushed out to market years ago, that product’s movement has been hard and dry. But digital-out-of-home media dollars are moving smoothly for gas-station television. Both restrooms and gas are mass-market experiences. Gas, however, is associated with transactional credit-card use. Hence gas-station television allows data-driven advertising personalization and precise audience measurement:
“To the consumer, we look like television,” said {Gas Station TV} CEO David Leider, 46, a former ad agency executive who co-founded Gas Station TV five years ago. “With our advertisers, we’re much more like the Internet, where everything can be sliced and diced and targeted down to that individual station level.” [*]
Gas-station television depended on the development of self-service, pay-at-pump gas stations. What restroom television needs is video repositioning and pay-per-report with health-diagnostic toilets.
Gas-station television points to the future of prime-time television.
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[8] Channick, Robert, “Networks compete for gas-station viewers,” Chicago Tribune, Nov. 20, 2011.