Advertising expenditure statistics and analysis from a historical and cross-media perspective.
Nico Nico Douga is a Japanese video sharing site that has rapidly gained popularity in Japan. Nico Nico Douga was launched in mid-December, 2006. A little more than a year later, in mid-January, 2008, the site had about 5 million users. As of October, 2007, the site’s Japanese users amounted to 27% of YouTube’s Japanese … Continue reading success in online video sharing and social networking
Searching video is notoriously difficult. That implies a scaling problem for a large video repository like YouTube. Given relatively fixed amounts of video tagging and category information, more videos imply relatively less information for searching among videos and targeting ads to videos. YouTube’s announcement of new APIs for external use of the YouTube video platform … Continue reading video searching and ad targeting
Most television watching is best modeled as a two-stage decision process. First, a person decides to watch television. That means the person sits on a couch and stares vacantly at a large screen a few yards away. Then the person decides what to watch. That means choosing among current, salient video programming offerings. These two … Continue reading television serves couch potatoes
Steve Outing observes: For years, sports enthusiasts have read about their sports in magazines, mostly — with advice and celebrity profiles written by professional journalists and freelancers, and the occasional athlete. But what we’re seeing with the EG sites [here] (which are primarily about climbers/bikers/runners/et al sharing their own stories and images) is that people … Continue reading new sports stars
Content is glamorous. Stars, drama, action, romance, suspense. But if you want to understand how Internet video distribution will evolve, you’ve gotta get your nose into dull facts and the dismal science. Video content has little relevance to aggregate patterns of video consumption. Growth in discretionary (leisure) time is closely correlated with time spent watching … Continue reading video content economics