Advertising expenditure statistics and analysis from a historical and cross-media perspective.
I’ve made some additions and revisions to the CS Ad Expenditure Dataset that I posted two weeks ago. One important addition is alternative figures for U.S. internet advertising, 1997-2007. See the “internet” spreadsheet in the CS Ad Dataset. This spreadsheet gives the Interactive Advertising Bureau’s (IAB) U.S. internet advertising revenue for 1997-2007, as well as … Continue reading more on historical U.S. advertising expenditure
U.S. advertising expenditure, for various media and type categories across the years 1919 to 2007, is now available in a dataset convenient for extensive analysis. These data quantify the rise of advertising on radio, on television, in telephone directories (yellowbook), and on the Internet. They also quantify less widely discussed media for advertising, such as … Continue reading U.S. advertising expenditure data
Television screen have been installed in public restrooms above the sink. Within toilet stalls is likely to be a better position. … Read the post television's moving into the toilet
Steve Ballmer, Microsoft’s award-winning CEO, recently predicted the end of print media: In the next 10 years, the whole world of media, communications and advertising are going to be turned upside down — my opinion. Here are the premises I have. Number one, there will be no media consumption left in 10 years that is … Continue reading print fills the streets
A free, semi-monthly book magazine recently launched in the DC area. Called Bit o’ Lit, the magazine has contained five book excerpts averaging about 5.5 pages each. The magazine is being distributed through 50 newspapers boxes placed across the city. At least the first issue was also hand-distributed outside metro stations. Bit o’ Lit states … Continue reading pay for carriage in a book magazine