more on historical U.S. advertising expenditure
I’ve made some additions and revisions to the CS Ad Expenditure Dataset that I posted two weeks ago. One important addition is alternative figures for U.S. internet advertising, 1997-2007. See the “internet” spreadsheet in the CS Ad Dataset. This spreadsheet gives the Interactive Advertising Bureau’s (IAB) U.S. internet advertising revenue for 1997-2007, as well as … Continue reading more on historical U.S. advertising expenditure