advertising

The U.S. Census Bureau’s Service Annual Surveys include data on advertising expenditure from 1998 to 2007. I’ve extracted and compiled these advertising data and compared them to widely cited figures from the Coen advertising expenditure dataset. The Service Annual Surveys use statistically representative surveys of firms. The survey reports classify and aggregate firms’ revenues by … Continue reading U.S. advertising expenditure, 1998-2007

Unbiased reporting of public opinion began in 1886 as a shrewd business strategy for a new weekly publication aggregating other publications’ content. … Read the post formation and structure of public opinion

Stop into Robeks smoothie shop in Arlington, Virginia, and you can pick up a copy of DC Modern Luxury for free.  It’s a large-format, about-200-page, glossy magazine (cover price $5.95 per issue) that helps you figure out what to do and what to buy if you’re extremely wealthy. I picked one up when I went … Continue reading modern luxury is free

Advertisers understand that brand impressions influence online actions.  Having previously seen good advertising for a brand helps to induce a user to click on an ad for that brand.  Microsoft, which is far behind Google in search advertising, is vigorously embracing and extending digital advertising to emphasize display advertising.[1] Google’s acquisition of DoubleClick indicates that … Continue reading accounting for advertising expenditure