Advertising expenditure statistics and analysis from a historical and cross-media perspective.
What’s the difference between a search service and a service perfectly targeting informative advertising to its users? Susan Wojcicki, Google VP, Product Management, recently stated: Google’s advertising business was founded on the core principle that advertising should deliver the right information to the right person at the right time. This is very similar to our … Continue reading emotions secure advertising's future
According to the Interactive Advertising Bureau’s Internet Advertising Revenue Report, U.S. internet advertising revenue from sponsorship fell from 8% of Internet advertising revenue in 2004 to 2% of Internet advertising revenue in 2008. Sponsorship revenue here means revenue from “custom content and/or experiences created for an advertiser.” Compared to search ads (45% of Internet advertising … Continue reading content marketing is bigger than media sponsorship
With the ongoing destruction of traditional Yellow Pages advertising and newspapers’ death spiral, small businesses need new advertising channels. U.S. businesses with less than $1 million business receipts had in 2005 total business receipts of about $2 trillion and total advertising expenditure of about $27 billion. Meeting the advertising needs of small businesses is a … Continue reading small-business advertising is big
While new media tends to be associated with delusions of an effortless, viral-promotional road to success, small, information-sector firms in the U.S. on average have relatively high advertising expenses. In 2005, small corporations (corporations with business receipts under $1 million) and nonfarm sole proprietorships had advertising expenses amounting to 1.4% and 1.2% of business receipts, … Continue reading new-media advertising
Using publicly available telephone industry reports, I’ve constructed a U.S. Yellow Pages (telephone directory) advertising expenditure series extending from 1920 to 2007. Directory advertising (meaning printed Yellow Pages telephone directory advertising[1]) is an early example of a communications business generating additional revenue from data it collects. The directory advertising data also offers a view into … Continue reading telephone directory advertising data