U.S. advertising expenditure data

U.S. advertising expenditure, for various media and type categories across the years 1919 to 2007, is now available in a dataset convenient for extensive analysis. These data quantify the rise of advertising on radio, on television, in telephone directories (yellowbook), and on the Internet.  They also quantify less widely discussed media for advertising, such as … Continue reading U.S. advertising expenditure data

print fills the streets

Steve Ballmer, Microsoft’s award-winning CEO, recently predicted the end of print media: In the next 10 years, the whole world of media, communications and advertising are going to be turned upside down — my opinion. Here are the premises I have. Number one, there will be no media consumption left in 10 years that is … Continue reading print fills the streets

pay for carriage in a book magazine

A free, semi-monthly book magazine recently launched in the DC area. Called Bit o’ Lit, the magazine has contained five book excerpts averaging about 5.5 pages each. The magazine is being distributed through 50 newspapers boxes placed across the city. At least the first issue was also hand-distributed outside metro stations. Bit o’ Lit states … Continue reading pay for carriage in a book magazine

video searching and ad targeting

Searching video is notoriously difficult. That implies a scaling problem for a large video repository like YouTube. Given relatively fixed amounts of video tagging and category information, more videos imply relatively less information for searching among videos and targeting ads to videos. YouTube’s announcement of new APIs for external use of the YouTube video platform … Continue reading video searching and ad targeting

television serves couch potatoes

Most television watching is best modeled as a two-stage decision process. First, a person decides to watch television. That means the person sits on a couch and stares vacantly at a large screen a few yards away. Then the person decides what to watch. That means choosing among current, salient video programming offerings. These two … Continue reading television serves couch potatoes

new sports stars

Steve Outing observes: For years, sports enthusiasts have read about their sports in magazines, mostly — with advice and celebrity profiles written by professional journalists and freelancers, and the occasional athlete. But what we’re seeing with the EG sites [here] (which are primarily about climbers/bikers/runners/et al sharing their own stories and images) is that people … Continue reading new sports stars

video content economics

Content is glamorous. Stars, drama, action, romance, suspense. But if you want to understand how Internet video distribution will evolve, you’ve gotta get your nose into dull facts and the dismal science. Video content has little relevance to aggregate patterns of video consumption. Growth in discretionary (leisure) time is closely correlated with time spent watching … Continue reading video content economics