communications industry structure, including mass media, advertising, and telephone companies
AT&T deserves at least some credit for the invention of talkies. The Warner Brothers purchased their pioneering Vitaphone sound movie technology from Bell Telephone Laboratories in 1925. Earlier that year, Western Electric and AT&T had created Bell Telephone Laboratories as a jointly owned but separate entity. The name Vitaphone highlights sound movies’ connection to the … Continue reading telephone companies have innovated
“Haven’t you been around the show world long enough to know that a talking picture is something to run away from?” Sam Warner declared early in 1925 to a radio engineering urging him to consider new talking picture technology for the Warner Brothers’ moving picture production and exhibition business. His brother Harry added, “Who the … Continue reading talking movies: an example of media innovation
U.S. print newspaper and magazine advertising revenue is falling sharply. In the first quarter of 2009, newspaper print advertising revenue declined 30% compared to the first quarter of 2008 ( $5.92 billion in 2009 Q1; $8.42 billion in 2008 Q1). Magazine rate-card-reported advertising revenue, which does not take into account discounting likely to be more … Continue reading newspapers and magazines: bigger problems than the Great Depression
Parents usually consider carefully and at length what name to give to their new new-born children. Recent research shows that given names that increase faster in popularity also decrease faster in popularity. According to survey evidence, parents reason that names that are rapidly increasing in popularity are less likely to have enduring appeal. Hence parents … Continue reading reasoning about symbolic choices
Looking at the top U.S. magazine advertisers from 1913 to 1929 shows a lot of familiar brands. Proctor & Gamble, the leading magazine advertiser in 1913, was also the largest U.S. advertising spender from 1963 to 1986 and 1991 to 1996.[1] Quaker Oats, Colgate, Kodak, Kellogg’s Corn Flakes, Goodyear Tire, B.F. Goodrich, and General Electric, … Continue reading media innovation doesn't change shape of ad spending distribution