industry structure

communications industry structure, including mass media, advertising, and telephone companies

end-user services on national broadband networks

Singapore, New Zealand, and Australia are building national fiber-optic networks that will provide high-capacity connectivity to all residences and workplaces. All three national projects separate network facilities from retail service providers. Government investment, government ownership, and government control, to various degrees and in various institutional forms, will be a major aspect of the facilities layer. … Continue reading end-user services on national broadband networks

content marketing is bigger than media sponsorship

According to the Interactive Advertising Bureau’s Internet Advertising Revenue Report, U.S. internet advertising revenue from sponsorship fell from 8% of Internet advertising revenue in 2004 to 2% of Internet advertising revenue in 2008. Sponsorship revenue here means revenue from “custom content and/or experiences created for an advertiser.” Compared to search ads (45% of Internet advertising … Continue reading content marketing is bigger than media sponsorship

small-business advertising is big

With the ongoing destruction of traditional Yellow Pages advertising and newspapers’ death spiral, small businesses need new advertising channels.  U.S. businesses with less than $1 million business receipts  had in 2005 total business receipts of about $2 trillion and total advertising expenditure of about $27 billion. Meeting the advertising needs of small businesses is a … Continue reading small-business advertising is big

new-media advertising

While new media tends to be associated with delusions of an effortless, viral-promotional road to success, small, information-sector firms in the U.S. on average have relatively high advertising expenses. In 2005,  small corporations (corporations with business receipts under $1 million) and nonfarm sole proprietorships had advertising expenses amounting to 1.4% and 1.2% of business receipts, … Continue reading new-media advertising