shrinking paper directory advertising

The local paper directory business is shrinking rapidly.  Consider Yell Group, which publishes Yellowbook and describes itself as “a leading international directories business operating in the classified advertising market through print, online and phone-based media in the United Kingdom, United States, Spain and Latin America.”  The Yell Group’s presentation of financial results for the first … Continue reading shrinking paper directory advertising

traditional news: an academic style

The rise of interactive media has directed attention to differences in communicative style.  “News is a conversation” and “conversational marketing” have become rallying slogans for new-media news reporting and advertising initiatives. Conversation uses words and grammatical constructs in characteristically different ways and frequencies than does traditional news reporting and public relations releases. Experts in corpus … Continue reading traditional news: an academic style

learning from history: Armageddon Week on the History Channel

While having some dental work done last week, I had a TV screen stuck in front of me.  It was showing Nostradamus: 2012, from Armageddon Week on the History Channel. In this intellectual investigative report, a solemn, authoritative male voice objectively narrates what some scholars believe and what other scholars believe.  Particular scholars appear as … Continue reading learning from history: Armageddon Week on the History Channel