industry structure

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Advertisers understand that brand impressions influence online actions.  Having previously seen good advertising for a brand helps to induce a user to click on an ad for that brand.  Microsoft, which is far behind Google in search advertising, is vigorously embracing and extending digital advertising to emphasize display advertising.[1] Google’s acquisition of DoubleClick indicates that … Continue reading accounting for advertising expenditure

I’ve made some additions and revisions to the CS Ad Expenditure Dataset that I posted two weeks ago.  One important addition is alternative figures for U.S. internet advertising, 1997-2007. See the “internet” spreadsheet in the CS Ad Dataset. This spreadsheet gives the Interactive Advertising Bureau’s (IAB) U.S. internet advertising revenue for 1997-2007, as well as … Continue reading more on historical U.S. advertising expenditure

U.S. advertising expenditure, for various media and type categories across the years 1919 to 2007, is now available in a dataset convenient for extensive analysis. These data quantify the rise of advertising on radio, on television, in telephone directories (yellowbook), and on the Internet.  They also quantify less widely discussed media for advertising, such as … Continue reading U.S. advertising expenditure data