Yellow Pages

telephone directory advertising data

Using publicly available telephone industry reports, I’ve constructed a U.S. Yellow Pages (telephone directory) advertising expenditure series extending from 1920 to 2007. Directory advertising (meaning printed Yellow Pages telephone directory advertising[1]) is an early example of a communications business generating additional revenue from data it collects. The directory advertising data also offers a view into … Continue reading telephone directory advertising data

shrinking paper directory advertising

The local paper directory business is shrinking rapidly.  Consider Yell Group, which publishes Yellowbook and describes itself as “a leading international directories business operating in the classified advertising market through print, online and phone-based media in the United Kingdom, United States, Spain and Latin America.”  The Yell Group’s presentation of financial results for the first … Continue reading shrinking paper directory advertising