superpages yellow pages shrink 48%

While the yellowbook yellow pages directory maintained its size from 2010 to 2011 editions, the superpages yellow pages directory has shrunk 48% in equivalent listing size from the 2009-2010 Northern Virginia East edition to the 2011-2012 edition.  The number of pages in the later directory fell 25%.  Community magazine, area maps, community interest, and coupons sections that existed in the 2009-2010 edition were eliminated in the 2011-2012 edition.  In addition, the print size of individual listings was made larger.  The page reduction and the increase in print size compounded to produce a reduction of 48% in equivalent listing size.

San Francisco recently passed a law requiring that yellow pages directories be distributed only on an opt-in basis.  Telephone companies have recently succeed in getting white page directories to be distributed on an opt-in basis.  These changes are consistent with lessening material resource use and increasing environmental sustainability.

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Statistics on superpages yellow pages directories 2009-2010 and 2011-2012 for Northern Virginia East edition (Excel version)

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