time watching television continues to grow

Average television watching time per U.S. adult grew from 16 hours per week in 1995 to 20 hours per week in 2009. From 2003 to 2009, television watching time increased 9%.[1] Television watching time accounts for about half of total personal discretionary time and far exceed time spent on the web.[2]  Not surprisingly, new media firms are eager to combine television and the web.

While traditional television watching continues to dominate time using media, other changes suggest ongoing communications industry changes.  Time spent socializing and communicating in person and time spent reading (as conventionally understood) fell 12% and 7% on average among U.S. adults from 2003 to 2009. Time spent playing (computer and non-computer) games and computer use for leisure increased 31%. [3]  Time spent playing computer games and using computers for leisure is likely to continue to increase relatively rapidly in the future.

Time use by age categories suggests that easing loneliness is an important value of media use.  Persons 75 years and older spent about twice as much time watching television and reading as do persons ages 15 to 19 years. The former, elderly group also spend 36% less time socializing and communicating than do the young, later group. Easy-to-use social networking technology potentially could offer the elderly a more engaging way to spend their time.

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Data: U.S. time use data (Excel version)

Notes:

[1] These figures are for time watching television as the primary activity in non-work time. They are based on well-developed, openly documented time-budget surveys.  Other commercially produced statistics of television watching time are considerable higher.  See Galbi (2001) Section III.  The second figure is based on comparisons among American Time Use Surveys.  In these surveys, a separate category specifies “computer use for leisure.”  Hence television-watching time is best interpreted to mean watching video on the traditional special-purpose and specially placed device called a television.  For the data, see U.S. time use data.

[2] Persons in the U.S. ages 15 and older watched about 4600 minutes of television per month in 2006, compared to about136 minutes of online (web) video per month in March, 2008. See note [2], sources and details of television vs. online video. A widely cited comparison of television watching time to “personal Internet time” was quite misleading.

[3] See worksheet on U.S. time use trends over the past six years.

geographic communities of communication

Just as trade is more likely to occur between parties less geographically distant, the same appears to be true for communication.  In the U.S. telephone network about 1983, the share of calls within the local switching office averaged 66% for rural switching offices, compared to 31% for urban switching offices. The greater share of intra-office calls in rural switching offices occurred despite rural offices serving on average only 700 telephone lines, compared to 41,000 telephone lines for urban offices. The relevant difference seems to be geographic distance: rural offices served on average 130 square miles, while urban offices averaged 12 square miles of service area. Geographic distance shaped calling patterns much more than the number of persons that could be called.

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Data: switching-center statistics for the U.S. public telephone network, c. 1983 (Excel version)

not so Calder mobiles

differentiating telephone service

coin box from a payphone prior to 1907

Differentiating telephone services drove telephone service growth in Chicago at the beginning of the twentieth century.  From 1901 to 1906, the total number of telephones in service grew the equivalent of 23% per year.[1]  Within that total, private branch exchange telephones and nickel-in-slot 10-party-line payphones grew 33% and 47% per year respectively.  Private branch exchanges catered to the needs of large organizations, while nickel-in-slot payphones offered cheap, per-call prepaid service.[2] By August, 1906, these two services accounted for 54% of telephones in use in Chicago.

Plain-old telephone service (POTS) is a term from a later, less dynamic telephone industry.

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Data: Telephones in use in Chicago, 1901-1906, by telephone type (Excel version)

Notes:

[1]  These data are from a special telephone report delivered to the Chicago City Council in 1907.  The report includes extensive economic and operational data on early nineteenth-century telephone service in Chicago.

[2] Here’s information on long-term trends in business telephone service, and recent developments in private-branch exchange service. On nickel-in-slot telephone service in early nineteenth century Chicago, see John, Richard R. (2010) Network nation: inventing American telecommunications (Cambridge, Mass: Belknap Press of Harvard University Press) pp. 295-8.

the New / Old World in early elite books

In sixteenth-century Europe, the Theodore de Bry sold to elite readers expensive books describing foreign lands and peoples. De Bry himself never left Europe. His books were reprints, but he added to his sources many intricate, copper-plate engravings and fold-out maps that he created from secondary sources.  He produced the books in the large, prestigious folio format.  He printed the books in Latin as well as in vernacular European languages, and issued them in multi-part series.  Pictures, vernacular languages, and multi-part book series were well-established commercial techniques for expanding book markets. De Bry thus astutely marketed expensive, prestigious books.

John Rainolds, President of Corpus Christi College, Oxford, acquired sometime before 1607 the first nine parts of de Bry’s Descriptiones Americae (also known at Collectiones Peregrinationum in Indiam, Orientalem et Occidentalem / Grands Voyages).  These parts were bound in an expensive (full calf-skin) binding and kept in the Corpus Christi College library.  Underscoring the perceived value of the volumes, they were secured with a chain to prevent readers’ borrowing or taking them.

Theodore de Bry image of natives and Spanish in New World

The above image displays one of de Bry’s engravings from Descriptiones Americae.  A Protestant who lost everything fleeing from prosecution in his native Liege in the 1560s, de Bry despised the Spanish and Catholics.  The engraving shows New World natives cannibalizing the Spanish.  One native pours molten gold into a Spanish soldier’s mouth.  The engraving isn’t a good source of factual knowledge and understanding about people and events in the New World.[*]  It’s mainly a record of an elite representational battle that became the Black Legend vs. the White Legend.

Every representation offers a double relation — a relation to that represented, and a relation to the representation’s source.

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Notes:

Image from German edition dated 1618 (Das sechste Theil Americae oder Der Historien Hieron. Benzo das dritte Buch. Darinnen erzehlet wirt, wie die Spanier die) in the U.S. Library of Congress’s Kraus Collection of Sir Francis Drake.  See America, part 6, German, image 697.

A similar, but less detailed image of Indians pouring gold down a Spaniard’s throat appeared earlier in Girolamo Benzoni’s Historia del Mundo Nuovo (1565).  This was probably a source for de Bry’s engraving.

In the Seven Sages / Sindibad corpus, a story known as Virgilius tells of an avaricious Roman king getting molten gold poured down his throat as punishment for allowing Rome’s marvelous, protective mirror to be destroyed.  Here’s an English translation of Virgilius from a 13th-century French Seven Sages / Sindibad manuscript.

The Latin epic Alexandreis, which Walter of Châtillon wrote in northern France about 1175, uses the figure of pouring gold down one’s throat as a figure of avarice for the mother of monsters in Hell:

Before the gates of Erebus, beneath
the Stygian city’s wall, those monsters
dwell, the livid sisters. Their mother hides her coffers
in murky caves and guzzles with dry throat
gold poured from a thousand refining fires,
nor can it sate the ardour of her thirst.
{Ante fores Herebi Stigiae sub menibus urbis
Liuentes habitant terrarum monstra sorores,
Inter quas antris aliarum mater opacis
Abscondit loculos et coctum mille caminis
Faucibus infusum siccis ingutturat aurum,
Explerique nequit sitis insatiabilis ardor.}

Alexandreis 10.31-6, from Latin trans. Townsend, David. 2007. Walter of Châtillon. The Alexandreis: a twelfth-century epic. Peterborough, Ontario, Canada: Broadview Press.

[*]  de Bry tended to depict natives with European facial features and give them poses and physiques similar to those in Greco-Roman art. However, many of his engravings do provide valuable historical information about life in the Americas in the sixteenth century.