Great Depression concentrated newspaper advertising expenditure
The Great Depression that began late in 1929 and extended through the early 1930s had a major effect on U.S. newspaper advertising expenditure. U.S national advertisers spent less on newspaper advertising in 1938 than in 1919. In 1938, spending of national advertisers in newspapers was only 57% of the corresponding advertising spending in 1929. Greater … Continue reading Great Depression concentrated newspaper advertising expenditure