In Sense in Communications, I distinguished among three models of communication: information transfer, story-telling, and presence. These models of communication directly relate to business visions. Information transfer is central to Google’s mission: “to organize the world’s information and make it universally accessible and useful.” Story-telling is at the heart of the television and film entertainment business. Presence has been an implicit aspect of some successful telephone company promotions, e.g. “reach out and touch someone,” “the friends and family plan.” Communications companies lacking vision might benefit from thinking more about communication.
Back in 2001, I documented that the share of advertising spending in total economic output (GDP) and real advertising spending per person-hour of media use has been roughly constant since 1925. The development of new sensuous forms of media, such as radio and television, did not change the macroeconomics of advertising.
Google (GOOG) has acquired a market capitalization about $125 billion using text-based advertising. Google has created value in advertising not through media innovation but by making advertising much more information-intensive.
Perhaps such a change in advertising will make possible sustained growth in the share of advertising spending in GDP.
I applaud important new research from MIT on the frequency attenuation properties of aluminum foil deflector beanie helmets (AFDBHs). This research concludes:
It requires no stretch of the imagination to conclude that the current helmet craze is likely to have been propagated by the Government, possibly with the involvement of the FCC. We hope this report will encourage the paranoid community to develop improved helmet designs to avoid falling prey to these shortcomings.
The research indicates that AFDBHs disturb radio frequency waves. Nonetheless, the FCC has never regulated the use of AFDBHs. Thus the FCC is probably not responsible for the rapid growth in the use of this radio device.
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