Advertising expenditure statistics and analysis from a historical and cross-media perspective.
After 33% shrinkage in yellow pages in the yellow book telephone number advertising directory from 2009 to 2010, the 2011 yellow book surprisingly is the same size as the 2010 yellow book. Here are the statistics for 2009-2011 yellow book size comparisons. The 2011 yellow books showed up at my apartment building entryway on December … Continue reading yellow book maintains size, 2010 to 2011
Technological change in book production occurred much faster than stylistic change. Gutenberg began printing Bibles with his movable-type printing press about 1455. Many others quickly got into the printing business. Across the second half of the fifteenth century, the books that they printed looked a lot like manuscripts of that time. Print fonts imitated hand-written … Continue reading selling via the title page
While newspapers clearly are suffering economically, different sources of newspaper advertising statistics show different extents of decline. The Newspaper Association of America (NAA) website reports a 27.94% year-on-year decline in newspaper advertising revenue for the third quarter of 2009 (2009 Q3). Data from the U.S. Census Bureau’s Quarterly Services Survey indicate a 14% year-on-year decline … Continue reading newspaper advertising revenue estimates
Yellow Pages print directories currently are distributed to all residences in an area unless a resident explicitly opts out of receiving a directory. Many persons not interested in receiving a print directory probably don’t bother to opt out. The result is wasted money and wasted natural resources in distributing, re-collecting, and recyling unwanted directories. An … Continue reading opt-in for Yellow Pages print directory distribution?
So you’re gonna replace Windows with an Apple? If you proposed doing that a century ago, you would be directed to a lunatic asylum. Prior to the late nineteenth century, the names of most goods used conventional representations: the producer’s name, a location, a conventional, generic description of the good (“Lea and Perrins’s Worcestershire Sauce”). … Continue reading invented brands and virtual goods