selling via the title page

Technological change in book production occurred much faster than stylistic change.  Gutenberg began printing Bibles with his movable-type printing press about 1455.  Many others quickly got into the printing business.  Across the second half of the fifteenth century, the books that they printed looked a lot like manuscripts of that time.  Print fonts imitated hand-written … Continue reading selling via the title page

newspaper advertising revenue estimates

While newspapers clearly are suffering economically, different sources of newspaper advertising statistics show different extents of decline.  The Newspaper Association of America (NAA) website reports a 27.94% year-on-year decline in newspaper advertising revenue for the third quarter of 2009 (2009 Q3). Data from the U.S. Census Bureau’s Quarterly Services Survey indicate a 14% year-on-year decline … Continue reading newspaper advertising revenue estimates

opt-in for Yellow Pages print directory distribution?

Yellow Pages print directories currently are distributed to all residences in an area unless a resident explicitly opts out of receiving a directory.  Many persons not interested in receiving a print directory probably don’t bother to opt out. The result is wasted money and wasted natural resources in distributing, re-collecting, and recyling unwanted directories. An … Continue reading opt-in for Yellow Pages print directory distribution?

invented brands and virtual goods

So you’re gonna replace Windows with an Apple?  If you proposed doing that a century ago, you would be directed to a lunatic asylum.  Prior to the late nineteenth century, the names of most goods used conventional representations: the producer’s name, a location, a conventional, generic description of the good (“Lea and Perrins’s Worcestershire Sauce”).  … Continue reading invented brands and virtual goods