understanding the economics of time and attention, which are the ultimate scarce goods
Government publications were borrowed amazingly frequently from the Muncie Public Library in Indiana between 1891 and 1902. … Read the post government publications relatively more popular last century
Books frequently borrowed from a US public library c. 1895 were about 17 years old, compared to under 2 years old for recent UK public library borrowing.
… Read the post popular book publication age decreased greatly since 1895
The most popular GPO publication was Infant Care, with well over 25 million copies printed. Dr. Spock’s Baby and Child Care sold 50 million copies. … Read the post think of the children in book history
Various popular sayings claim that negative publicity is better than no publicity. But publicity is more complicated than that. … Read the post different faces of publicity
In the early 1950s, William Bernbach responded with greater advertising creativity to increasing competition for attention. … Read the post a creative revolution in advertising